A colleague of mine, Victoria Petrock, recently introduced me to a site she currently writes for called marketingcharts.com. The site provides free downloads of useful marketing charts and spreadsheets, as well as links to relevant articles. Today, one article in particular stood out to me. A recent study shows that young adults (ages 18-34) are more receptive to email ads rather than ads that pop up on their social network sites, such as MySpace and Facebook. I found this surprising considering the intense growth and popularity of such networks among this age group.

Anyway, I find this site to be a good source for quick marketing insights.

Tags: Advertising/Marketing //