Last week, we had the great opportunity to partner with CNBC down in New Orleans at the CTIA conference. It’s one of the biggest and most popular mobile conferences and our role was to understand the social conversations related to all things mobile and how those conversations may end up influencing industry results. The CNBC [...]

We’re here at the CTIA Wireless 2012 conference in New Orleans, where we are partnering with CNBC to bring social insights on the mobile space. The CNBC Social Conversation Index: Mobile Edition (powered by Collective Intellect) is being used to analyze and track emerging themes and topics related to : Mobile Tracker Phones Mobile Tracker [...]

I had the chance to chat with Kaylin Linke, our Director of Dashboard Solutions about the upcoming CTIA event on May 8th and 9th in New Orleans. CI is partnering with CNBC to create The CNBC Social Conversation Index: Mobile Edition which tracks and ranks brands, phones, tablets, and carriers within the mobile industry. What [...]

It seems like most discussions surrounding social media are related to how consumers are impacting retailers and influencing media delivery. There are plenty of examples of the social customer leveraging social media to affect change to a logo (Gap), respond negatively to a campaign (Kenneth Cole) or inspire social activism (Kony 2012). But what about [...]

Collective Intellect introduces Brand Tracker – an index that defines the key social media indicators that influence business value, like ROI. Check out the publicly available Brand Tracker for Cable and Broadcast TV at bit.ly/citvtracker or get an introduction to it via this video Transcript: The Broadcast & Cable TV Tracker is a publicly available [...]

This blog post is by Jessica Goulding. With social media on the rise the past few years, there has been a lot of speculation surrounding its existence, effectiveness and lifespan. When websites like Blogger, MySpace, Facebook, and YouTube first started coming around, some users were skeptical. Why would people put what they were doing or [...]

I’m very excited to welcome Ed Roberto to Collective Intellect’s leadership team as our new CEO.  I wanted to share my thoughts on why we made this move and what it means for the company going forward. When we founded Collective Intellect over six years ago, we wanted to help marketers truly understand what consumers [...]

Boulder, Colo. Apr 16, 2012—Collective Intellect, provider of social media analytics solutions that uncover the meaning of social conversations to predict customer actions, today announced that it has expanded its leadership team with the addition of Ed Roberto as CEO.  Mr. Roberto will focus on driving growth and expansion of the company’s operations.  Founder, Don [...]

Watch this video to get an idea of how you can use social analytics to make good business decisions: Transcript: We hear from clients, prospects and industry leaders that businesses are still struggling to understand the value of social media monitoring and analytics. After all, there is still a perception that social media data holds [...]

Collective Insights is the Collective Intellect newsletter, where you’ll find information on our latest product developments, our view of emerging trends and best practices for a successful text analytics strategy. Using Consumer Intentions to Inform Business Decisions Do you know what your customers want? What they need? Brands need to understand customer behavior in terms [...]