Sure, the Super Bowl is long over and now sports fans are focused on college basketball. But, if you were an advertiser, or the agency that put together the creative, you’re still wondering, “what was the impact, did we achieve something?”

Better yet, was our Super Bowl ad (or ads) worth all the money we spent?
You may know how many eyeballs you reached, but what’s your long term impact across social media, especially since so much buzz happened during the event itself?

While most of the articles and posts that ran post game were all about the big advertisers — Bud, Salesgenie, Pepsi — what about others? 248 ads ran from the pre-game through the post-game — so clearly, there were many others. Almost one month later, how many of them do you even remember?

If you are an advertiser, we’re giving you the opportunity to find out your results. We recently compiled results across social media for all Super Bowl advertisers, and we’ve put together — for each advertiser – your Super Bowl Advertiser Scorecard. The Scorecard will provide you some overall metrics from the social media side that you can apply to the rest of your post-reporting.

Want the Scorecard? Get in touch with us

Wouldn’t you like to review a copy of the Scorecard? We want to share these results with the right people in your company and agency, so if you want us to review the Scorecard with you, get in touch with us at darren @ collectiveintellect dot com, or send us a tweet to CollectiveIntel.

To get the Scorecard for a company you must meet one of these criteria:

1. part of the team which put together the ad campaign or made the decision to run the campaign
2. someone who worked on the creative
3. part of the media buying team that purchased the ads
4. the supervisor or executive-level person who oversees the brand

If you aren’t an advertiser, we’ll be releasing our final report on longer-term results next week, which will be available to anyone who wants it. Stay tuned for more details on that.

Tags: Analyzing Consumer Generated Media, Brand Management, Mass Media/Culture //