Yahoo! Finance adds sentiment.

Yahoo (Nasdaq: YHOO) added a “community sentiment” section to the front page of Yahoo Finance yesterday, showing stocks with increases of bearish or bullish messages in Yahoo’s own discussion boards. Collective Intellect performs the analysis and gains a persistent endorsement on the Yahoo Finance site.

Yahoo describes it this way:

Community Sentiment shows the stock message boards with significant increases in bearish and bullish message board activity in the last 24 hours when compared to the board’s 30-day average. The data is provided by Collective Intellect, Inc., a social media intelligence company.

Tags: Analyzing Consumer Generated Media, Brand Management //