Around the office, we talk alot about the future of the next generation agency. As a technology solution that is helping companies and agencies measure and engage with social media, we have a lot of skin in the game, so to speak, on the future of agencies and agency holding companies.

These two links from MediaPost, I think, do a good job of laying out the issues that face agencies today:

1. A New Era For Agencies, posted by Dave Morgan of AOL.
2. Is This the Year Of The Agency?, posted by
   Cory Treffiletti of Catalyst SF

Tags: Brand Management, Social Media Organization //