A Variety post from last night is sparking conversation in the blogosphere about which Hollywood studios are advertising in Super Bowl XLII, and what movies they are promoting.

The first post commenting on the news came from SuperHeroHype.com and obviously covers the two superhero movies that have been announced in Iron Man and Hancock. Iron Man needs no introduction, but Hancock - Will Smith as a bum with super powers - will surely be the must-see blockbuster bust of the New Year.

For a more in-depth look at Variety’s story, Chris from MovieMarketingMadness broke down the different studios and tacked his thoughts on the end for good measure.

My favorite passage from the blog: “Both of these make sense, but “Zohan” needs to be in the fourth quarter, when people are good and drunk. That will help make the trailer funnier. No, I’m serious.”

Tags: Analyzing Consumer Generated Media, Brand Management, Mass Media/Culture //