Collective Intellect » And the winner is …

And the winner is …

Posted on February 23rd, 2008 by Tim Wolters

Yep it’s Oscar time again, that tribute to Hollywood narcissism that’s just so hard to turn away from. We’ve done another round of extensive scraping of the blogosphere to give you the best and brightest analysis of the event. Similar to the Superbowl we tracked all of the advertisers for the Oscars leading up to the event and will continue to track them after the event. The Oscars are the second largest television advertising event of the year, garnering about $1.7M per spot in 2007. Stay tuned for the final analysis on the marketing advertiser piece after the show. For today’s analysis we tracked who bloggers said were their favorites versus who they thought might win in each major category. The results were fairly interesting and in some cases not at all what I was expecting.

While some of the more influential sites were espousing the artistic cred for No Country for Old Men and There Will be Blood there were some fairly prominent blogs with contrarian views.

Now for the blogularity results (drum roll please) …

favorite movie versus projected winner

Interesting that the crowd is picking Atonement to win but not very many people really liked the movie. This clearly drives home the opinion that the Academy is more interested in the craft of movie making than in the entertainment value.

Director award predictions using aggregate blog sentiment versus influencer weighted sentiment

This calculation yielded some interesting results. We basically used a weighted scale based on our underlying authority value of the bloggers to essentially highlight what these people were saying vs the crowd. And as you can see it produced some similarity but really catapulted Julian Schnabel to the top.