Several weeks ago during the consumer electronics show I wrote about all of the consumer bloggers talking about returning their HD-DVD units to the stores. The writing was on the wall web at this point and it was only a matter of time before Toshiba threw in the towel. According to the article on Ad Age this should have a significant impact on ad spend around the Blu-Ray technology with 180 and Omnicom BBDO listed as the agencies Sony would likely use.

Tags: Analyzing Consumer Generated Media, Mass Media/Culture //