Flew into Chicago this evening to be part of a panel on Open Brands at the Healthcare Blogging and Social Media Summit happening tomorrow all day at the Hilton Chicago. The healthcare industry is completely enmeshed in social media, with patients, doctors and whistleblowers all engaging in conversations on message boards and blogs. Companies in this heavily regulated industry are coming to this conference to get a better understanding of how they can find out what customers and doctors are saying, plus how companies can benefit from an open and honest dialogue within social media.

Stay tuned for an interesting conversation. More details from the conference tomorrow-

Tags: Analyzing Consumer Generated Media, Mass Media/Culture //