It is a “Big Day” for anyone who makes investment decisions for a living. Why? As of today there is a service available that will allow traders, PM’s and researchers to efficiently search ALL media. Not just news stories. Not just press releases. Not just websites.

As you might have heard, there is this thing called “New Media” out there. The blogosphere is a big part of it. But there are hundreds of message boards that are an important component of it as well. These new information sources (labeled “user-generated content” by the traditional journalists who are rightfully scared as Hell about the whole genre) contain a treasure-trove of information that traders-of-old only dreamed about. Patients discussing their drug therapies. Regional newspapers interviewing local executives. Former executives airing dirty corporate laundry. Industry pundits breaking news long before the Wall Street Journal starts running the presses. Sure it is noisy, but now with a bit of fancy technology all this content is filtered, categorized and ranked for relevance. And best of all, the technology “learns” what you consider relevant over time, so the filtering gets better and better and better. No more page-forward-page-forward-page-forward on Bloomberg. No more endless searching throught the big search-engines, hoping to find a nugget.

Media Intelligence, truly, is here. Email your friends at Collective Intellect and join the trading revolution.

Tags: Analyzing Consumer Generated Media, Social Media Metrics, Social Media Monitoring //