Election 2008: Using Social Media Measurement as a tool for predicting poll results

There’s no need to watch today’s Super Tuesday presidential election coverage, we already know who’s going to win: Barack Obama and John McCain.

How do we know this?

Marketing Pilgrim and Collective Intellect have joined forces to release “Election 2008: Using Social Media Measurement as a tool for predicting poll results” a study that looked at sentiment across social media and the search engines. Based upon our findings, we’re confidently predicting a win for Democrat Obama and Republican McCain

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Tags: Analyzing Consumer Generated Media, Mass Media/Culture //

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