POWERFUL SOCIAL MEDIA PERFORMANCE METRICS


We track and measure these metrics across topic-tiers and their corresponding topics to identify and understand who the communities and authors are, what they are saying and where, so you can optimize your marketing efforts.

CI/Learn. With CI/Learn we expand our best-in-class social media search and categorization to include Social Media Analysis Services– providing you with insights, analysis and recommendations to drive better performance and results from your social media marketing activities.

CI/Learn expands on CI/Listen, providing:

  • Insights, analysis, and recommendations from CI’s social media experts
  • Social media performance scorecards, reports, and briefs
  • Custom cleansed and filtered data
  • Ongoing topic “tuning”
  • In-depth theme analysis
  • Influencer reporting

We first identify the highest quality content results from our advanced search technology and establish a representative set of posts on your topic-tier across the social media landscape. Our social media research analysts then examine and cleanse the data to ensure accuracy and reliability, providing you an illustrative interpretation of your social media engagement success.

Finally, our analysts identify topic-relevant authors and supporting posts to complete the analysis and provide a bridge to social media marketing efforts. These outreach efforts can be self-driven, or by utilizing CI/Participate.